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第1季,第1集 21 : Peter Gilheany –福斯特通讯

Forster Communications | Marketing 和 Advertising | December 3, 2018 | 28:16

故事

Today we are delighted to be joined by Peter Gilheany, the Director of福斯特通讯, a social change PR agency. It’s a company that is devoted to working with businesses 和 non-profit organizations with the goal of accelerating social change 和 has been in business for about 22 years. They help their clients protect 和 improve their lives.

关于彼得的一点

彼得在Forster的所有团队中工作,帮助他们制定了引人入胜的广告系列,这些广告系列不仅参与度高,而且鼓励人们和 organisations 采取积极行动。他的背景是竞选活动和志愿部门,他生活和呼吸各种形式的PR。福斯特工艺品 game changing 通过对景观,参与者和他们寻求启发的人们的天生理解来进行战略沟通。通过这种方式,他们可以帮助客户解决自己关心的问题,从而帮助解决棘手的,往往是复杂的问题,例如心理健康,公平工作 and 可持续性。他们通过竞选活动制定,企业公关,高级顾问来做到这一点 and 沟通策略。

3件事

  1. 做一些有意义的工作。
  2. Find a similar business as yours 和 try to follow their steps to success.
  3. 做一些您想知道的事情。

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您的企业超级大国是什么?
I would say that our super power is that we use behavioral insights in the understanding of people. We do a huge amount of work on understanding what motivates us 和 obstructs us from doing the right thing .The understanding of where our audiences stand in relation to certain issues helps us to do centered everything in the reality of people lives helping us to know what awe should 和 shouldn’t do.

How do you engage your staff, suppliers 和 customers with your mission 和 purpose?
The way that we engage them is that we ensure that they are cultured into our values 和 morals since day one. We look for people whom we share the same values 和 approach such us. We ensure that we communicate these values to everyone by imprinting them on everything that is manuals, stickers .This explains to them who we are, why we are 和 our take on things.

When it comes to running an ethical 和 sustainable business what has been your biggest struggle 和 how have you overcome it?
Our biggest struggle was experienced about 9 years ago when we were working mostly in the public sector. We had become over-reliant on the public sector work 和 if there were any changes that would have happened we would be exposed. There was a change in government that actually turned off everything overnight so all our work came to a halt .We had to undergo a redundancy process 和 that was devastating for us. We however learnt that we should not over rely on a certain job 和 that we make sure that we look for something that would bring growth to us. We try to make sure that we deliver as much as possible the best quality work possible.

If you could offer one piece of advice to our listeners that would help them with their mission 和 purpose what would it be?
您可以在各个方面实现可持续发展。我们证明了这一点,这意味着您也可以做到。

Can you tell us how you approach environmental management 和 your carbon footprints?
We have a relatively small carbon footprint since we provide services as compared to producing products. For us we try to do more than the standards that apply to us. We joined Britain’s greenest business 和 actually won an award. We apply our business values to how we go about with our daily lives. For example when it comes to moving around, instead of using public transport such as taxis, we provide bicycles to help our customers move around.

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Hi! I'm Will Richardson. I'm the host of the Sustainability Business 播客 和 the founder of 绿色元素. With over 20 years of experience, my team 和 I can truly help your business become more sustainable 和 environmentally friendly. Book a free consultation to have a chat about how your organisation can embrace the change towards sustainability.